| 000 -LEADER |
|---|
| fixed length control field |
00569nam a2200157 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190520022639.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070829s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789814296694 |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kurtz, David L. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Principles of marketing / |
| Statement of responsibility, etc. |
David L. Kurtz, Louis E. Boone. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Pasig City : |
| Name of publisher, distributor, etc. |
Cengage Learning Asia Pte Ltd, |
| Date of publication, distribution, etc. |
c2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
820p. : ill. ; 23cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes glossary and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 852 ## - LOCATION |
|---|
| -- |
C&E Publishing |
| -- |
OLOPSC |
| -- |
658.00Php |
