Doyle, Charles
Oxford : dictionary of marketing / Charles Doyle. - New York : Oxford University Press, c2011. - xi, 378p. ; 20cm.
Includes appendices
9780199590230
Dictionary--Marketing
Oxford : dictionary of marketing / Charles Doyle. - New York : Oxford University Press, c2011. - xi, 378p. ; 20cm.
Includes appendices
9780199590230
Dictionary--Marketing