Czinkota, Michael R.
International marketing principles. / Michael R. Chinkota and Llkka A. Ronkainen. - 9th ed - Pasig City : Cengage Learning Asia Pte Ltd, 2012. - 793 p. : ill. ; 23 cm
Includes glossary and index
Export marketing
International business enterprises
Intercultural communication
International marketing principles. / Michael R. Chinkota and Llkka A. Ronkainen. - 9th ed - Pasig City : Cengage Learning Asia Pte Ltd, 2012. - 793 p. : ill. ; 23 cm
Includes glossary and index
Export marketing
International business enterprises
Intercultural communication