| 000 -LEADER |
|---|
| fixed length control field |
00739nam a2200193 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190520022724.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130619s19uu xx 00 eng d |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Czinkota, Michael R. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
International marketing principles. / |
| Statement of responsibility, etc. |
Michael R. Chinkota and Llkka A. Ronkainen. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
9th ed |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Pasig City : |
| Name of publisher, distributor, etc. |
Cengage Learning Asia Pte Ltd, |
| Date of publication, distribution, etc. |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
793 p. : ill. ; 23 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes glossary and index |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
International business enterprises |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Intercultural communication |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ronkainen, Llkka A, |
| 852 ## - LOCATION |
|---|
| -- |
National Book Store |
| -- |
OLOPSC |
| -- |
485.00Php |
