Middleton, Victor T.
Marketing in travel and tourism / Victor T.C. Middleton ; with Alan Fyall, Michael Morgan and Ashok Ranchhod. - 4th ed. - Oxford : Butterworth-Heinemann, 2009. - 502 p. ; 27 cm.
The meaning of marketing in travel and tourism -- Understanding the consumer and the marketing mix in travel and tourism -- Planning for marketing strategy and short-term operational objectives and campaigns -- Communicating with and influencing consumers -- Applying marketing in the main sectors of travel and tourism -- Case studies of marketing practice in travel and tourism.
9780750686938
Tourism--Marketing
Marketing in travel and tourism / Victor T.C. Middleton ; with Alan Fyall, Michael Morgan and Ashok Ranchhod. - 4th ed. - Oxford : Butterworth-Heinemann, 2009. - 502 p. ; 27 cm.
The meaning of marketing in travel and tourism -- Understanding the consumer and the marketing mix in travel and tourism -- Planning for marketing strategy and short-term operational objectives and campaigns -- Communicating with and influencing consumers -- Applying marketing in the main sectors of travel and tourism -- Case studies of marketing practice in travel and tourism.
9780750686938
Tourism--Marketing