| 000 -LEADER |
|---|
| fixed length control field |
00995nam a2200169 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190520022758.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140806s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780750686938 |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Middleton, Victor T. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing in travel and tourism / |
| Statement of responsibility, etc. |
Victor T.C. Middleton ; with Alan Fyall, Michael Morgan and Ashok Ranchhod. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Oxford : |
| Name of publisher, distributor, etc. |
Butterworth-Heinemann, |
| Date of publication, distribution, etc. |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
502 p. ; 27 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
The meaning of marketing in travel and tourism -- Understanding the consumer and the marketing mix in travel and tourism -- Planning for marketing strategy and short-term operational objectives and campaigns -- Communicating with and influencing consumers -- Applying marketing in the main sectors of travel and tourism -- Case studies of marketing practice in travel and tourism. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tourism |
| General subdivision |
Marketing |
| 852 ## - LOCATION |
|---|
| -- |
Book Guides |
| -- |
OLOPSC |
| -- |
2937.00Php |
