Cateora, Philip R.
International marketing / Philip R. Cateora. - 16th ed. - New York : McGraw-Hill Education, 2013. - 638 p. : ill. ; 26cm
Includes glossary and index
978-981-4646-08-6
Export marketing
International business enterprises
International marketing / Philip R. Cateora. - 16th ed. - New York : McGraw-Hill Education, 2013. - 638 p. : ill. ; 26cm
Includes glossary and index
978-981-4646-08-6
Export marketing
International business enterprises