| 000 -LEADER |
|---|
| fixed length control field |
00627nam a2200181 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190520022825.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150730s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-981-4646-08-6 |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cateora, Philip R. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
International marketing / |
| Statement of responsibility, etc. |
Philip R. Cateora. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
16th ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
McGraw-Hill Education, |
| Date of publication, distribution, etc. |
2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
638 p. : ill. ; 26cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes glossary and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
International business enterprises |
| 852 ## - LOCATION |
|---|
| -- |
C & E |
| -- |
OLOPSC |
| -- |
798.00Php |
