Moriarty, Sandra E ( Sandra Ernst)
Advertising & IMC principles on practice / Sandra E. Moriarty, Nancy Mitchell, Williams Wells. - 10th ed. - Singapore : Pearson, 2015. - 669 p. : ill. ; 27 cm
Includes bibliographical references & index
978-981-4628-45-7
Advertising
Advertising & IMC principles on practice / Sandra E. Moriarty, Nancy Mitchell, Williams Wells. - 10th ed. - Singapore : Pearson, 2015. - 669 p. : ill. ; 27 cm
Includes bibliographical references & index
978-981-4628-45-7
Advertising