| 000 -LEADER |
|---|
| fixed length control field |
00641nam a2200169 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190520022826.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150730s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-981-4628-45-7 |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Moriarty, Sandra E ( Sandra Ernst) |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising & IMC principles on practice / |
| Statement of responsibility, etc. |
Sandra E. Moriarty, Nancy Mitchell, Williams Wells. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
10th ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Singapore : |
| Name of publisher, distributor, etc. |
Pearson, |
| Date of publication, distribution, etc. |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
669 p. : ill. ; 27 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references & index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 852 ## - LOCATION |
|---|
| -- |
C & E |
| -- |
OLOPSC |
| -- |
898.00Php |
