Kotler, Philip
Marketing management / Philip Kotler, Kevin Lane Keller. - 14th ed. - Singapore : Pearson Education South Asia Pte. Ltd, 2012. - 679 p. ; ill. ; 25 cm
Includes Appendices, glossary and index
978-981-06966-73-3
Marketing--Management
Marketing management / Philip Kotler, Kevin Lane Keller. - 14th ed. - Singapore : Pearson Education South Asia Pte. Ltd, 2012. - 679 p. ; ill. ; 25 cm
Includes Appendices, glossary and index
978-981-06966-73-3
Marketing--Management