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Marketing management / Philip Kotler, Kevin Lane Keller.

By: Kotler, PhilipMaterial type: TextTextPublisher: Singapore : Pearson Education South Asia Pte. Ltd, 2012Edition: 14th edDescription: 679 p. ; ill. ; 25 cmISBN: 978-981-06966-73-3Subject(s): Marketing -- Management
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Books Books College Learning Resource Center
General Circulation
HF 5415.13 K44 2012 (Browse shelf) Available CL11320

Includes Appendices, glossary and index

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