Kim, W.Chan
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W.Chan Kim,renee Mauborgne. - Boston : Harvard Business School, c.2015. - 287p.;24cm
Includes bibliographical references
9781625274496
New products
Market segmentation
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W.Chan Kim,renee Mauborgne. - Boston : Harvard Business School, c.2015. - 287p.;24cm
Includes bibliographical references
9781625274496
New products
Market segmentation