| 000 -LEADER |
|---|
| fixed length control field |
00662nam a2200169 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190520022851.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170120s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781625274496 |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kim, W.Chan |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Blue ocean strategy : |
| Remainder of title |
how to create uncontested market space and make the competition irrelevant / |
| Statement of responsibility, etc. |
W.Chan Kim,renee Mauborgne. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston : |
| Name of publisher, distributor, etc. |
Harvard Business School, |
| Date of publication, distribution, etc. |
c.2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
287p.;24cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
New products |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Market segmentation |
| 852 ## - LOCATION |
|---|
| -- |
Goodwill |
| -- |
OLOPSC |
| -- |
1568.00Php |
