Ferrell, O. C.
Marketing strategy : text and cases / O. C. Ferrell, Michael D. Hartline. - [s.l.] : Cengage Learning, 2014. - 587 p. : ill., 26 cm.
Includes appendix and index.
978-1-285-17043-5
Marketing strategy
Marketing--Management
Marketing--Management--Case Studies
Marketing strategy : text and cases / O. C. Ferrell, Michael D. Hartline. - [s.l.] : Cengage Learning, 2014. - 587 p. : ill., 26 cm.
Includes appendix and index.
978-1-285-17043-5
Marketing strategy
Marketing--Management
Marketing--Management--Case Studies