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Marketing strategy : text and cases / O. C. Ferrell, Michael D. Hartline.

By: Ferrell, O. CMaterial type: Text

TextPublisher: [s.l.] : Cengage Learning, 2014Description: 587 p. : ill., 26 cmISBN: 978-1-285-17043-5Subject(s): Marketing strategy | Marketing -- Management | Marketing -- Management -- Case Studies

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Item type	Current location	Call number	Status	Date due	Barcode
Books	College Learning Resource Center General Circulation	HF 5415.13 F383 2014 (Browse shelf)	Available		CL11586

Includes appendix and index.

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