Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A Zeithaml, Mary Jo Bitner, and Dwayne D. Gremler. - 7th ed. - New York, NY : McGraw-Hill Education, c2018. - xxviii, 514 pages; 26 cm.
Includes bibliographical references and index
978-1-260-08352-1
Service industries--Marketing
Marketing--Managment
Professions--Marketing
HF 5415.13 Z45 2018 / CL11828
Services marketing : integrating customer focus across the firm / Valarie A Zeithaml, Mary Jo Bitner, and Dwayne D. Gremler. - 7th ed. - New York, NY : McGraw-Hill Education, c2018. - xxviii, 514 pages; 26 cm.
Includes bibliographical references and index
978-1-260-08352-1
Service industries--Marketing
Marketing--Managment
Professions--Marketing
HF 5415.13 Z45 2018 / CL11828