Services marketing : integrating customer focus across the firm / Valarie A Zeithaml, Mary Jo Bitner, and Dwayne D. Gremler.
Material type:
TextPublisher: New York, NY : McGraw-Hill Education, c2018Edition: 7th edDescription: xxviii, 514 pages; 26 cmISBN: 978-1-260-08352-1Subject(s): Service industries -- Marketing | Marketing -- Managment | Professions -- MarketingLOC classification: HF 5415.13 Z45 2018 | CL11828
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College Learning Resource Center General Circulation | HF 5415.13 Z45 2018 (Browse shelf) | Available | CL11828 |
Includes bibliographical references and index
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