Services marketing : integrating customer focus across the firm /
Zeithaml, Valerie A.
- 7th., international student ed.
- New York, NY : McGraw-Hill Education, c2018
- xxviii, 514 p : ill. ; 26 cm.
Includes bibliographical references and index.
9781260083521
Service industries--Marketing.
Customer services.
Marketing.
HD 9980.5 / Z48 2018
Includes bibliographical references and index.
9781260083521
Service industries--Marketing.
Customer services.
Marketing.
HD 9980.5 / Z48 2018