Services marketing : integrating customer focus across the firm / Zeithaml, Valerie A.
Material type:
TextPublisher: New York, NY : McGraw-Hill Education, c2018Edition: 7th., international student edDescription: xxviii, 514 p : ill. ; 26 cmISBN: 9781260083521Subject(s): Service industries -- Marketing | Customer services | MarketingLOC classification: HD 9980.5 | Z48 2018
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
College Learning Resource Center General Circulation | Non-fiction | HD 9980.5 Z48 2018 (Browse shelf) | Available | CL12028 |
Includes bibliographical references and index.
There are no comments on this title.