Mothersbaugh, David L.
Consumer behavior: building marketing strategy / David Mothersbaugh - 15th - New York: McGraw Hill Education, c2024. - xxiii, 824 pages: color illustrations; 24cm.
Includes index
9781266114762
Consumer behavior--United States
Market surveys--United States
Consumer behavior--Case studies--United States
HF 5415.3.U6 M68 2024 / CL12466
Consumer behavior: building marketing strategy / David Mothersbaugh - 15th - New York: McGraw Hill Education, c2024. - xxiii, 824 pages: color illustrations; 24cm.
Includes index
9781266114762
Consumer behavior--United States
Market surveys--United States
Consumer behavior--Case studies--United States
HF 5415.3.U6 M68 2024 / CL12466