| 000 -LEADER |
|---|
| fixed length control field |
00887nam a22002537a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20231130154352.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
231019b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781266114762 |
| 040 ## - CATALOGING SOURCE |
|---|
| Linkage |
College Learning Resource Center |
| Original cataloging agency |
College Learning Resource Center |
| Transcribing agency |
College Learning Resource Center |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.3.U6 M68 2024 |
| Item number |
CL12466 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mothersbaugh, David L. |
| 9 (RLIN) |
41147 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Consumer behavior: |
| Remainder of title |
building marketing strategy / |
| Statement of responsibility, etc. |
David Mothersbaugh |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
15th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York: |
| Name of publisher, distributor, etc. |
McGraw Hill Education, |
| Date of publication, distribution, etc. |
c2024. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 824 pages: |
| Other physical details |
color illustrations; |
| Dimensions |
24cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| Form subdivision |
United States |
| 9 (RLIN) |
41148 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Market surveys |
| Form subdivision |
United States |
| 9 (RLIN) |
44373 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| Form subdivision |
United States |
| General subdivision |
Case studies |
| 9 (RLIN) |
44374 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Susan Bardi Kleiser |
| 9 (RLIN) |
41149 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Del I. Hawkins |
| 9 (RLIN) |
41150 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
