Consumer psychology : theories and applications / Hazel Huang.
Material type:
TextPublisher: London : SAGE, 2023Description: xvii, 351 pages : illustrations, 24 cmISBN: 9781473906983Subject(s): Consumer behavior | Consumers -- PsychologyLOC classification: HF5415.32 | .H83 2023Summary: Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behavior in an accessible style. The selected psychological theories include both classic theories and contemporary developments, and the applications in consumer behavior draw from state-of-the-art research underpinned by theories and practical implications.
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College Learning Resource Center General Circulation | CIR HF5415.32 .H83 2023 (Browse shelf) | 1 | Available | CL12809 |
Includes bibliographical references and index.
Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behavior in an accessible style. The selected psychological theories include both classic theories and contemporary developments, and the applications in consumer behavior draw from state-of-the-art research underpinned by theories and practical implications.
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