Katz, Helen E.,
The media handbook : complete guide to advertising media selection, planning, research, and buying / Helen Katz. - Ninth edition. - xxviii, 219 pages : illustration ; 24 cm.
Includes bibliographical references and index.
9781032671369
Advertising media planning.
Mass media and business.
Marketing channels.
HF5826.5 .K38 2025
The media handbook : complete guide to advertising media selection, planning, research, and buying / Helen Katz. - Ninth edition. - xxviii, 219 pages : illustration ; 24 cm.
Includes bibliographical references and index.
9781032671369
Advertising media planning.
Mass media and business.
Marketing channels.
HF5826.5 .K38 2025