The media handbook : complete guide to advertising media selection, planning, research, and buying / Helen Katz.
Material type:
TextNew York, NY : Routledge/Taylor & Francis Group, 2025Edition: Ninth editionDescription: xxviii, 219 pages : illustration ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781032671369Subject(s): Advertising media planning | Mass media and business | Marketing channelsLOC classification: HF5826.5 .K38 2025
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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High School Learning Resource Center Senior High School | HF 5826.5 .K38 2025 (Browse shelf) | Available | SHB00144 |
Includes bibliographical references and index.
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