| 000 -LEADER |
|---|
| fixed length control field |
00723nam a2200169 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190520020808.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080409s19uu xx 00 eng d |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lamb, Charles W |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Principles of marketing / |
| Statement of responsibility, etc. |
Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Cincinnati : |
| Name of publisher, distributor, etc. |
South-Western Pub. Co, |
| Date of publication, distribution, etc. |
c1992. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 v. (var. pagings) : ill. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes appendices, glossary, references and indices. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 852 ## - LOCATION |
|---|
| -- |
OLOPSC |
| 852 ## - LOCATION |
|---|
| -- |
OLOPSC |
