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Principles of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

By: Lamb, Charles WMaterial type: TextTextPublisher: Cincinnati : South-Western Pub. Co, c1992Description: 1 v. (var. pagings) : illSubject(s): Marketing | Marketing -- Management
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Item type Current location Call number Status Date due Barcode
Books Books College Learning Resource Center
General Circulation
HF 5415 L262 1992 (Browse shelf) Available CL3322
Books Books College Learning Resource Center
General Circulation
HF 5415 L262 1992 (Browse shelf) Available CL3323

Includes appendices, glossary, references and indices.

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