| 000 -LEADER |
|---|
| fixed length control field |
00764nam a2200193 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190520022630.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120921s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780230220324 |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Buckingham, Ian P. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Brand champions : |
| Remainder of title |
how super heroes bring brands to life / |
| Statement of responsibility, etc. |
Ian P. Buckingham. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Palgrave Mcmillan, |
| Date of publication, distribution, etc. |
xii, 290p. ill.24cm. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
209p.: ill.; 24cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (marketing) |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand item name products |
| General subdivision |
Case studies |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (marketing) |
| General subdivision |
Case studies |
| 852 ## - LOCATION |
|---|
| -- |
Palgrave Mcmillan |
| -- |
OLOPSC |
| -- |
3672.00 |
