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Brand champions : how super heroes bring brands to life / Ian P. Buckingham.

By: Buckingham, Ian PMaterial type: TextTextPublisher: New York : Palgrave Mcmillan, xii, 290p. ill.24cmDescription: 209p.: ill.; 24cmISBN: 9780230220324Subject(s): Brand name products | Branding (marketing) | Brand item name products -- Case studies | Branding (marketing) -- Case studies
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Item type Current location Call number Status Date due Barcode
Books Books College Learning Resource Center
General Circulation 		HD 69.B7 B923 2011 (Browse shelf) Available CL10512

includes bibliographical references and index

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