| 000 -LEADER |
|---|
| fixed length control field |
00613nam a2200169 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190520022630.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120921s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978013705350-6 |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wood, Marian Burk |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
The marketing plan handbook / |
| Statement of responsibility, etc. |
Marian Burk Wood. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston : |
| Name of publisher, distributor, etc. |
Prentice Hall, |
| Date of publication, distribution, etc. |
c2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv. 210p. : ill. ; 24cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| -- |
Handbooks, manuals, etc, |
| 852 ## - LOCATION |
|---|
| -- |
OLOPSC |
| -- |
5894.00 |
