| 000 -LEADER |
|---|
| fixed length control field |
00734nam a2200193 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190520022632.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120926s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071318204 |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Alon, Ilan |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Global marketing : |
| Remainder of title |
Contemporary theory, practice and cases / |
| Statement of responsibility, etc. |
Ilan Alon, Eugene Jaffe with Donata Vianelli. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
McGraw-Hill/ Irwin, |
| Date of publication, distribution, etc. |
c2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
602p.: ill.; 26cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and indexes |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing |
| General subdivision |
Case studies |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jaffe, Eugene |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Vianelli, Donata |
| 852 ## - LOCATION |
|---|
| -- |
Fastbooks |
| -- |
OLOPSC |
| -- |
2895.00Php |
