Global marketing : Contemporary theory, practice and cases / Ilan Alon, Eugene Jaffe with Donata Vianelli.
Material type:
TextPublisher: New York : McGraw-Hill/ Irwin, c2013Description: 602p.: ill.; 26cmISBN: 9780071318204Subject(s): Export marketing | Export marketing -- Case studies
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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College Learning Resource Center General Circulation | HF 1416 A4541 2013 (Browse shelf) | Available | CL10524 |
Includes bibliographical references and indexes
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