000 -LEADER |
fixed length control field |
00625nam a2200181 a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190520022826.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
150730s19uu xx 00 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
978-1-4129-6157-8 |
100 10 - MAIN ENTRY--PERSONAL NAME |
Personal name |
Lee Nancy |
245 10 - TITLE STATEMENT |
Title |
Social marketing : |
Remainder of title |
influencing behaviors for good / |
Statement of responsibility, etc. |
Nancy R. Lee, Philip Kotler. |
250 ## - EDITION STATEMENT |
Edition statement |
4th |
260 0# - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Singapore : |
Name of publisher, distributor, etc. |
SAGE Publications, Inc, |
Date of publication, distribution, etc. |
2011. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
502 p. : ill. ; 23 cm |
500 ## - GENERAL NOTE |
General note |
Includes index |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Social marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Behavior modification |
852 ## - LOCATION |
-- |
C&E |
-- |
OLOPSC |
-- |
895.00Php |