Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler.
Material type:
TextPublisher: Singapore : SAGE Publications, Inc, 2011Edition: 4thDescription: 502 p. : ill. ; 23 cmISBN: 978-1-4129-6157-8Subject(s): Social marketing | Behavior modification
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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College Learning Resource Center General Circulation | HF 5414 L5146 2011 (Browse shelf) | Available | CL11237 |
Includes index
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