| 000 -LEADER |
|---|
| fixed length control field |
00625nam a2200181 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190520022919.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170607s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-1-119-21713-8 |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mcdonald, Malcolm |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing plans : |
| Remainder of title |
how to prepare them / |
| Statement of responsibility, etc. |
Malcolm McDonald, Hugh Wilson. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8th ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
[United Kingdom] : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
624 p. : 25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 852 ## - LOCATION |
|---|
| -- |
Fastbook |
| -- |
OLOPSC |
| -- |
6195.00Php |
