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Marketing plans : how to prepare them / Malcolm McDonald, Hugh Wilson.

By: Mcdonald, MalcolmMaterial type: TextTextPublisher: [United Kingdom] : Wiley, 2016Edition: 8th edDescription: 624 p. : 25 cmISBN: 978-1-119-21713-8Subject(s): Marketing -- Planning | Marketing -- Management
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Books Books College Learning Resource Center
General Circulation
HF 5415.13 M478 2016 (Browse shelf) Available CL11566

Includes index.

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