| 000 -LEADER |
|---|
| fixed length control field |
00737nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200114232910.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200109b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781544318141 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
|
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5410 |
| Item number |
D384 2019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
de Mooij, Marieke |
| 9 (RLIN) |
1211 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Global marketing & advertising : |
| Remainder of title |
understanding cultural paradoxes / |
| Statement of responsibility, etc. |
de Mooij, Marieke |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Los Angeles, CA |
| Name of publisher, distributor, etc. |
SAGE Publications, Inc. |
| Date of publication, distribution, etc. |
c2019 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 488 p. |
| Other physical details |
ill. |
| Dimensions |
c2019 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes appendices and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Target marketing |
| 9 (RLIN) |
850 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 9 (RLIN) |
851 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| 9 (RLIN) |
852 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
