Global marketing & advertising : understanding cultural paradoxes / de Mooij, Marieke
Material type:
TextPublisher: Los Angeles, CA SAGE Publications, Inc. c2019Edition: 5th edDescription: xx, 488 p. ill. c2019ISBN: 9781544318141Subject(s): Target marketing | Advertising | Consumer behaviorLOC classification: HF 5410 | D384 2019
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
College Learning Resource Center General Circulation | Non-fiction | HF 5410 D384 2019 (Browse shelf) | Available | CL11977 |
Includes appendices and index.
There are no comments on this title.