000 -LEADER |
fixed length control field |
00812nam a22002417a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20231120141110.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
231018b |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781119835202 |
040 ## - CATALOGING SOURCE |
Linkage |
College Learning Resource Center |
Original cataloging agency |
College Learning Resource Center |
Transcribing agency |
College Learning Resource Center |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF 5415.13 K68 2023 |
Item number |
CL12383 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip |
9 (RLIN) |
40857 |
245 ## - TITLE STATEMENT |
Title |
Entrepreneurial marketing: |
Remainder of title |
beyond professionalism to creativity, leadership, and sustainability |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New Jersey: |
Name of publisher, distributor, etc. |
John Wiley & Sons, |
Date of publication, distribution, etc. |
c2023. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvi, 266 pages: |
Other physical details |
illustrations; |
Dimensions |
22cm. |
500 ## - GENERAL NOTE |
General note |
Includes index |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Entrepreneurship |
9 (RLIN) |
40858 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
Form subdivision |
Management |
9 (RLIN) |
40859 |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kartajaya Hermawan |
9 (RLIN) |
40860 |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Den Huan Hooi |
9 (RLIN) |
40861 |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Jacky Mussry |
9 (RLIN) |
40862 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |