Olopsc Library

Your cart is empty.
OLOPSC Header

The practice of market research: (Record no. 92109)

000 -LEADER
fixed length control field 00768nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240206100528.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231019b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292331362
040 ## - CATALOGING SOURCE
Linkage College Learning Resource Center
Original cataloging agency College Learning Resource Center
Transcribing agency College Learning Resource Center
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.2 M34 2022
Item number CL12441
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McGivern, Yvonne
9 (RLIN) 41171
245 ## - TITLE STATEMENT
Title The practice of market research:
Remainder of title from data to insight /
Statement of responsibility, etc. McGivern, Yvonne
250 ## - EDITION STATEMENT
Edition statement 5th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. United Kingdom:
Name of publisher, distributor, etc. Pearson Education Limited,
Date of publication, distribution, etc. c2022.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 640 pages:
Other physical details color illustrations;
Dimensions 24cm.
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
Form subdivision Methodology
9 (RLIN) 41172
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social sciences
Form subdivision Research
General subdivision Methodology
9 (RLIN) 41173
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Checked out Date last seen Date last checked out Copy number Price effective from Koha item type
          College Learning Resource Center College Learning Resource Center General Circulation 10/19/2023 3 1 HF 5415.2 M34 2022 CL12441 10/02/2025 08/27/2025 08/27/2025 1 10/19/2023 Books

Powered by Koha