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The practice of market research: from data to insight / McGivern, Yvonne

By: McGivern, Yvonne Material type: Text

TextPublisher: United Kingdom: Pearson Education Limited, c2022Edition: 5thDescription: xxv, 640 pages: color illustrations; 24cmISBN: 9781292331362Subject(s): Marketing research -- Methodology | Social sciences -- Research -- MethodologyLOC classification: HF 5415.2 M34 2022 | CL12441

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Item type	Current location	Call number	Copy number	Status	Date due	Barcode
Books	College Learning Resource Center General Circulation	HF 5415.2 M34 2022 (Browse shelf)	1	Checked out	10/02/2025	CL12441

Includes bibliographical references and index.

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