The marketing casebook : cases and concepts / Sally Dibb and Lyndon Simkin.
Material type:
TextPublisher: London : Routledge, c1994Description: xi, 270 p. : illSubject(s): Marketing -- Case studies
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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College Learning Resource Center General Circulation | HF 5415 D48 1994 (Browse shelf) | Available | CL314 |
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| No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | ||
| HF 5415 C66 1996 Introduction to marketing / | HF 5415 C694 1993 Strategic marketing management cases / | HF 5415 C694 1993 Strategic marketing management cases / | HF 5415 D48 1994 The marketing casebook : | HF 5415 F85 1992 Fundamentals of marketing / | HF 5415 H24 1966 Price policy and procedure / | HF 5415 H5436 1991 Marketing decisions for new and mature products / |
Includes glossary, bibliography and index.
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