Applied marketing research for data-based marketing decisions / Eduardo L. Roberto.
Material type:
TextPublisher: Quezon City : Ateneo de Manila University Press, 1987Description: 292 p. : figs., tablesSubject(s): Marketing research -- Data processing | Marketing research -- Statistical methods -- Data processing
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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College Learning Resource Center Filipiniana Collection | HF 5415.2 R6 1987 (Browse shelf) | Available | CL488 |
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| Hf 5415.13 M76 1992 The formula for successful marketing : | HF 5415.13 M8676 2013 Strategic marketing management / | HF 5415.153 J83 2008 101 product innovations and marketing / | HF 5415.2 R6 1987 Applied marketing research for data-based marketing decisions / | HF 5415.3 P434 2015 Consumer behavior : | HF 5429 G648 1985 Elements of retail merchandising / | HF 5429 M57 1987 Retailing / |
Includes references, appendix, and index.
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