The code of advertising : fetishism and the political economy of meaning in the consumer society / Sut Jhally.
Material type:
TextPublisher: New York : Routledge, c1990Description: 225 pSubject(s): Advertising -- Social aspects | Symbolism in advertising | Mass media
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College Learning Resource Center General Circulation | HF 5827 J49 1990 (Browse shelf) | Available | CL738 |
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| HF 5825 P28 1990 The making of effective advertising / | HF 5826.5 D39 1992 The effective use of advertising media : | HF 5826.5 D39 1992 The effective use of advertising media : | HF 5827 J49 1990 The code of advertising : | HF 6164 T42 W46 1986 How to produce effective TV commercials / | HF 697 W47 1957 The organization man / | HF 1017 B979 2019 Business statistics and analytics in practice |
Includes bibliography and index.
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