Strategic market management / David A. Aaker.
Material type:
TextPublisher: New York : Wiley, c1992Edition: 3rd edDescription: xvi, 394 p. : illSubject(s): Marketing -- Management
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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College Learning Resource Center General Circulation | HF 5415.13 A23 1992 (Browse shelf) | Available | CL1897 | |
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Books
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College Learning Resource Center General Circulation | HF 5415.13 A23 1992 (Browse shelf) | Available | CL1951 | |
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Books
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College Learning Resource Center General Circulation | HF 5415.13 A23 1992 (Browse shelf) | Available | CL4303 |
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| HF 5415.129 R67 1991 Marketing channels : | HF 5415.13 A23 1992 Strategic market management / | HF 5415.13 A23 1992 Strategic market management / | HF 5415.13 A23 1992 Strategic market management / | HF 5415.13 B448 1991 Cases in marketing management / | HF 5415.13 B669 1995 Marketing management : | HF 5415.13 B669 1995 Marketing management : |
Includes references, appendix and index.
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