Marketing classics : a selection of influential articles / [compiled by] Ben M. Enis, Keith K. Cox.
Material type:
TextPublisher: Boston : Allyn and Bacon, c1991Edition: 7th edDescription: xii, 578 p. : illSubject(s): Marketing
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College Learning Resource Center General Circulation | HF 5415 M297 1991 (Browse shelf) | Available | CL1976 |
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| HF 5415 L262 1992 Principles of marketing / | HF 5415 M2 1991 Learning aid for use with Essentials of marketing / | HF 5415 M267 1967 Physical-distribution systems / | HF 5415 M297 1991 Marketing classics : | HF 5415 M37 Marketing update, 1989/90- : | HF 5415 P45 2017 Essentials of marketing : | HF 5415 P957 2017 Principles of marketing. |
Includes references and index.
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