Consumer behavior and marketing action / Henry Assael.
Material type:
TextPublisher: Boston : PWS-Kent Pub, c1992Edition: 4th edDescription: xx, 748 p. : col. illSubject(s): Consumer behavior | Motivational research (Marketing)
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Books
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College Learning Resource Center General Circulation | HF 5415.3 A83 1992 (Browse shelf) | Available | CL3325 |
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| HF 5415.2 S78 1986 Markets and market logic / | HF 5415.2 S93 1998 Marketing research : | HF 5415.2 Z54 1991 Exploring marketing research / | HF 5415.3 A83 1992 Consumer behavior and marketing action / | HF 5415.3 E53 1990 Consumer behavior / | HF 5415.3 H52 1997 Marketing for dummies / | HF 5415.3 H66 1998 Sales prospecting for dummies / |
Includes bibliographical references, glossary and indexes.
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