Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear.
Material type:
TextPublisher: Homewood, IL : Irwin, c1991Edition: 5th edDescription: xvi, 815 p. : illSubject(s): Marketing -- Management -- Case studies | Marketing -- Decision making -- Case studies
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Books
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College Learning Resource Center General Circulation | HF 5415.13 B448 1991 (Browse shelf) | Available | CL4328 |
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| HF 5415.13 A23 1992 Strategic market management / | HF 5415.13 A23 1992 Strategic market management / | HF 5415.13 A23 1992 Strategic market management / | HF 5415.13 B448 1991 Cases in marketing management / | HF 5415.13 B669 1995 Marketing management : | HF 5415.13 B669 1995 Marketing management : | HF 5415.13 D368 1990 Market driven strategy : |
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