Introduction to marketing management : text and cases / Stewart H. Rewoldt, James D. Scott, Martin R. Warshaw.
Material type:
TextPublisher: Homewood, IL : Irwin, 1981Edition: 4th edDescription: xvi, 874 p. : figs., tablesSubject(s): Marketing -- Management -- Case studies
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College Learning Resource Center General Circulation | HF 5415.13 R48 1981 (Browse shelf) | Available | CL4880 |
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| HF 5415.13 P388 1991 A preface to marketing management / | HF 5415.13 P388 1991 A preface to marketing management / | HF 5415.13 P47 2005 Basic marketing : | HF 5415.13 R48 1981 Introduction to marketing management : | HF 5415.13 T74 1996 The discipline of market leaders : | HF 5415.13 W799 2016 Services marketing : | HF 5415.13 W8732 2011 The marketing plan handbook / |
Includes indices.
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