Market driven strategy : processes for creating value / George S. Day.
Material type:
TextPublisher: New York : Free Press, c1990Description: ix, 405 p. : illSubject(s): Marketing -- Management | Strategic planning
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Books
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College Learning Resource Center General Circulation | HF 5415.13 D368 1990 (Browse shelf) | Available | CL6116 |
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| HF 5415.13 B448 1991 Cases in marketing management / | HF 5415.13 B669 1995 Marketing management : | HF 5415.13 B669 1995 Marketing management : | HF 5415.13 D368 1990 Market driven strategy : | HF 5415.13 F383 2014 Marketing strategy : | HF 5415.13 G62 2004 Marketing plan : | HF 5415.13 K44 2006 Marketing management. |
Includes notes and index.
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